Not being in front of the right audience means your content won't achieve its desired effect, but that’s not all that matters. How you create your content and what you include in it are also key factors. How do you get these things right?  In today's episode, the roundtable provides advice on how content creation and building your brand will help you stand out in the real estate industry.   Things You’ll Learn in This Episode  Why you have to be authentic in making content Why you should consider your audience before you produce content  How building your brand authority can help you acquire clients Why you need to remove expectations  Why you should hone your craft Why you need to demonstrate your expertise to get leads