A NextGen Mortgage Originator is one who embraces both the traditional sources of business like database, referral partners and an online presence using digital tools and platforms to attract and engage consumers directly.In this episode Michael McAllister, the founder of EmpowerLO and I unpack both the importance of becoming a NextGent Originator and how to get there.We talk about your personal brand, social media, High Level marketing automation and why leading with education is your killer app.Be sure to check out the episode resources listed below. Join the Facebook Group and let's continue the conversation!Episode Resources:High Level Facebook GroupLearn About myAgent ClassesCheck Out EmpowerLOLeave a Podcast Review