My guest today is Will Cady, Reddit’s Global Brand Ambassador and founding Head of Creative Strategy. In his role as strategist, Cady has leveraged his uniquely blended approach of creativity and mysticism to counsel business leaders toward impactful, empathetic marketing of power house brands in tech, including Apple, Google, Samsung, T-Mobile, AT&T, and Adobe. He has worked with major household brands such as Toyota, LEGO, McDonald’s, Chipotle, and Coca-Cola. The topic is his book Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics. In this episode of Trend Following Radio we discuss: Creativity and its origins Balancing authenticity and delegation Creativity with constraints and maximal control The intersection of mysticism, marketing, and making Letting go of attachments Modern Western culture and individualism Productivity and time management Relationship of anxiety and creativity Jump in! --- I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can’t get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!