Patrick Bryant is a serial entrepreneur, professional speaker, and co-founder and CEO of software product agency CODE/+/TRUST. After co-founding Go To Team, Patrick launched six multi-million-dollar companies, in media, and software. Patrick shares wisdom gained from his experience in start-ups, his origin as a journalist, what he accomplished in video, and the CODE/+/TRUST “BHAG” for powering startups around the U.S. He discusses culture, scaling, storytelling, and how the first thing for an entrepreneur to do is to start.https://bit.ly/TLP-343   Key Takeaways [1:15] If you have listened to every episode of The Leadership Podcast, please contact Jan and Jim to let them know. They would love to hear it and there might be something in it for you! [2:27] Most people don’t know that Patrick owns a rolling paper company that he started after investing in a cigar company. Most people know him from software, media, and other things, like speaking. [3:40] Patrick’s always getting into unexpected situations. He just keeps showing up for work and looking for interesting things. He’s curious and asks questions. His original profession was journalism and he learned to study industries and areas of interest to him. Many times, it results in a business idea. When he sees an opportunity, he strikes it. [6:07] Patrick believes entrepreneurship is the number one change agent in the world. It is amazingly helpful to society to do something new and do it right. [7:19] There are businesses that are built to scale and others that are not. In a field, you may have grass, bushes, and a large oak tree. The large oak tree did not start as a blade of grass! It takes time to know the “species” of businesses. Patrick started the video company, Go To Team, 25 years ago. It has 16 offices around the U.S. It hit a $1 million valuation when it was 10 years old. That felt great to Patrick! [8:43] Another company that started the same week as Go To Team is Google. In 10 years, Google had been publicly traded and people were using its name as a verb! Patrick wondered what he was doing wrong. He started to study innovation scale — how to build companies and products that are built to move quickly in a big way and be sold around the world. That pushed Patrick toward software. [9:58] Scaling is different between software and service companies. A service company can go a long time with continued operation, but not a lot of growth. A software product requires investments and a certain level of sales. If the sales don’t come, it’s over. The money’s gone and the investors aren’t going to pour more money into the company. There is risk involved in software. [12:43] Journalism, television, and all media have changed greatly since the start of the internet. There is confusion and fragmentation. Patrick foresees us slowly getting back to moderation and looking for experts and gatekeepers we can trust to provide us with the content we want in the way we want it. We don’t yet have the new Walter Cronkite or Tom Brokaw. [15:39] Patrick’s company, CODE/+/TRUST, sells code and trust. They help people start software companies. Their “BHAG” is to power 500 software startups in every state in the U.S. and be an official software development firm for entrepreneurs. They want to connect with good ideas, spend a lot of time on them, grow them, feel good about what they produce, and help entrepreneurs make money. [18:41] First and foremost, get one thing right. You can have multiple ways to attack a problem but you can only have one mission. The mission and values cannot change. [19:15] Patrick is working on a TEDx speech for March on the schizophrenic nature of advice to entrepreneurs. For instance, Winston Churchill’s message of never giving up contrasts with the advice to fail fast. All leaders need to understand this: mission and values do not move. We are not giving up on our mission. Tactics and goals that don’t get us there need to be stopped. [21:51] Patrick’s big “Aha” mome