In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.Main Discussion Points:- Talking about current events and trends like AI can dramatically boost engagement (00:01:22)- Including "AI" in email subject lines has increased open rates 20% recently (00:02:03)- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30% (00:03:46)- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss (00:05:40)- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trends (00:06:49)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!