In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap presents.Main Discussion Points:- Using a "holdout group" to prove email marketing effectiveness by isolating a segment of your list and not sending any emails to them, allowing you to clearly see the incremental lift generated by the emails.- Jay shouts out Houston and recalls an odd experience ice skating at a mall there.- The podcast is sponsored by Marigold, an email marketing and loyalty platform.- Jay reminisces about growing up near the Long Island town Sayasset.- Jay admits he's terrible at wrapping holiday gifts, no matter how hard he tries. He uses too much tape and paper but is oblivious to his lack of skill.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!