What if you could turn your passion for craft into a thriving business? Join us on a fascinating journey into the world of craft business with Abby Glassenberg, co-founder and president of Craft Industry Alliance. In this episode, we pull back the curtain on the Craft Industry Alliance, discussing its inception, growth, and the vast array of benefits it offers to its members, from individual makers to larger corporations.Ever wondered what makes an email stand out in a cluttered inbox? We dive into the art of email marketing for creatives, exploring how to curate content that resonates with your audience. Abby shares how to treat every email like a handmade gift, offering valuable recommendations and giving your audience a sneak peek into your creative process - a surefire way to build lasting connections.We didn't stop at email marketing. This conversation takes you through optimising your website, planning your business, especially for the holiday season, and strategies to maximise your Black Friday sales. We also delve into creating passive income streams like selling  ebooks and courses. To top it all off, Abby shares insights on making the most of trade shows, another fantastic avenue to grow your craft business. This episode is a treasure trove of knowledge aimed at empowering craft business owners to scale new heights. Tune in and get ready to transform your craft business!Learn more about Craft Industry Alliance on their website. Something New Every WeekSomething New Every Week (or SNEW’s for short) feature photography's best of the best....Listen on: Apple Podcasts   SpotifySupport the show