In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates.Main Discussion Points:- Naming content "guides" vs "ebooks" leads to 30% higher consumption rates (00:02:46)- "Cheat sheets" outperformed "checklists" by 40% (00:03:53)- Early access promotions convert 25% better than previews (00:04:53)- "Almost gone" crushes "last chance" by 30% more sales (00:05:17)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/