In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience.Main Discussion Points:- Giving away access and time with key people in your company or industry can result in higher quality leads than typical prizes (2:19)- Having 25 winners instead of just 1 leads to over a 400% increase in contest entries (5:06)- Contests focused on speed, like rewards for the first 100 people, create excitement (5:45)- Jay finds red carpet interviews about celebrity fashion disingenuous (9:55)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/