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Ep. 243 | Leveraging sales and marketing
Ep. 243 | Leveraging sales and marketing
ratings:
Length:
21 minutes
Released:
Sep 22, 2021
Format:
Podcast episode
Description
In this episode, Zarina Lam Stanford shares her perspective on marketing and the many ways in which branding equates with a substantial return on investment. She explains why inclusion and diversity transcend the realm of HR, offering corporate leaders a way in which to unify messaging across the enterprise and out into the marketplace. Over a career that has spanned different corporate cultures and geographies, Zarina has seen the power of distinguishing between a local “go-to-market” approach and a carefully cultivated corporate brand identity – and shares thoughts on how to leverage both.
Contact Zarina Lam Stanford| Follow us on LinkedIn
Contact Zarina Lam Stanford| Follow us on LinkedIn
Released:
Sep 22, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 1 | Fire your relatives by OnBase: Smashing Sales and Marketing Misalignments