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    Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia

    Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia

    FromCMO Insights

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    Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia

    FromCMO Insights

    ratings:
    Length:
    17 minutes
    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Description

           In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.
    Julie talks about:

    The fractured ecosystem of comprehensive global mobility management

    The challenges of rebranding a company after a recent merge

    The importance of messaging/positioning (making sure everyone is telling the same story) as primary KPIs


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    Released:
    Sep 20, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.