#699 When your business is optimized, you hit a button, and money happens. That said, many entrepreneurs make mistakes that stop them from reaching that level. I'm no different, and it really hurt when today's guest made me realize that. Matt Giovanisci is a classic example of finding riches in the niches with his work at Swim University and Money Lab. In this episode, he returns to the show for a powerful deep dive into the entrepreneurial mindset. You see, the knowledge he shares on Twitter really hit home with me. I had to invite him on the show to go tweet by tweet with us and expand on the vital concepts that can make or break our businesses. This is a wide-ranging discussion about filtering and prioritizing your ideas, building an ATM-like email list, simplifying your marketing, short-form versus long-form content, and even lip-syncing! Today's session will be a game-changer for many listeners, so don't miss out! Show notes and more at SmartPassiveIncome.com/session699.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.