24 min listen
What is content marketing?
FromContent Rookie
ratings:
Length:
24 minutes
Released:
Mar 20, 2020
Format:
Podcast episode
Description
Episode 1: What is content marketing?
An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).
Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives.
Learning outcomes:
Understanding of what content marketing is
Understanding of the differences between B2B and B2C content initiatives
Knowledge of common challenges and best-practice
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
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Send in a voice message: https://anchor.fm/contentrookie/message
An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B).
Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different companies and what you should really focus on before you start any content initiatives.
Learning outcomes:
Understanding of what content marketing is
Understanding of the differences between B2B and B2C content initiatives
Knowledge of common challenges and best-practice
Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com
---
Send in a voice message: https://anchor.fm/contentrookie/message
Released:
Mar 20, 2020
Format:
Podcast episode
Titles in the series (63)
Getting to know your audience by Content Rookie