Episode 3: Creating authentic content
Understand how company values affect content output and how to leverage them to create authentic content people truly care about. Authentic content marketing doesn't have to be difficult, but it requires that you stop thinking like a salesman and start thinking like a mentor. Why? Find out in this episode of Content Rookie.
Learning outcomes:

Understanding what makes content authentic
How company/brand values and come together as a foundation for tonality
How to develop the tonality of your content
Why a defined tonality makes content more authentic
Examples of authentic content initiatives


Connect with Nicole Michaelis: https://www.linkedin.com/in/nicoletells/
by Nicoletells.com

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