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Is your copy any good? Measuring content and copy

Is your copy any good? Measuring content and copy

FromContent Rookie


Is your copy any good? Measuring content and copy

FromContent Rookie

ratings:
Length:
25 minutes
Released:
Jul 15, 2020
Format:
Podcast episode

Description

Episode 12: Is your copy any good? Measuring content and copy
Measuring content and copy impact can be challenging. How do you set KPIs and what should you truly look out for when capturing feedback from users? In this episode, I share my thoughts on all things measuring copy impact.
Learning outcomes:

Why measure content/copy?
How to set KPIs
Why making friends with Customer Success Teams is important
A/B testing content and copy
Ensuring you draw the right conclusions 

Connect with the host:
Website: nicoletells.com
Linkedin: https://www.linkedin.com/in/nicoletells/

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Send in a voice message: https://anchor.fm/contentrookie/message
Released:
Jul 15, 2020
Format:
Podcast episode

Titles in the series (63)

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.