Today we're speaking with Joseph Colangelo, the Founder of Bear Analytics, a small firm dedicated to providing associations with analytics they can use to transform their events. They focus on actionable analytics -- giving you information you can actually use to improve your organization's tradeshows, conventions, exhibits, and services. Want to find out more about your audience or who is attending your conventions? Curious why people attend for 1-2 years and then drop off? Check them out. With tradeshows comprising between 20-80% of the revenue for most associations, it's essential to know what your attendees are getting out of it -- or not getting -- in order to improve and continue to serve your membership, exhibitors,and industry.  Joe Colangelo is the Co-Founder and CEO of Bear Analytics, a Virginia-based startup focused on using the power of data analytics to grow events. Bear Analytics empowers their clients with insights to grow their audience and understand onsite event engagement via a suite of proprietary data cleaning and behavioral analytics tools.