Ready to take your organization's website from good to great? Buckle up! This episode of A Modern Nonprofit features a riveting chat with our guest expert, David Pisarek from WOW Digital. He shares exclusive insights on nonprofit website redesign and how to harness web analytics for success. And don't worry - we've got this broken down into bite-sized, easily digestible information.

Curious about when your nonprofit should consider a website makeover? Or what this process entails? Or how often this magic should happen? We got you covered!

David stresses that websites aren't "set and forget" projects - they need constant love and care. A big part of that care comes from understanding web analytics, and here's where Google Analytics (now the new-and-improved GA4) swoops in as your secret weapon.

Google Analytics isn't just for tech-nerds; it's a tool that helps you understand what's going on with your website. It tells you what words people are using to find you, which "call to actions" are working, where people first land on your site, and how they're moving around.

David shares a cool tidbit - when you hear 'conversion' in analytics, it's not just about making a sale (like it often is for businesses). For nonprofits like ours, a 'conversion' could mean a new volunteer, a donation, or even someone subscribing to your newsletter. Good stuff to know, right?

His team also works with NPOs and website development by providing templates and website management through a website called, Mighty NPO. By using the coupon code charitycfoCharity CFO, this may qualify your business for a lifetime discount up to 70%.

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? For more information on David Pisarek
? Website - www.wowdigital.com
? Linkedin - linkedin.com/company/wowdigital
? Facebook - facebook.com/wowdigitalin
? Instagram - instagram.com/wowdigitalinc

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