40 min listen
Episode 158: The Role of the Website in an Increasingly Digital World w/ Ray van Hilst
Episode 158: The Role of the Website in an Increasingly Digital World w/ Ray van Hilst
ratings:
Length:
30 minutes
Released:
Jun 16, 2020
Format:
Podcast episode
Description
Websites. Everybody’s got one. Maybe you spent tens or hundreds of thousands of dollars on yours. Or maybe your son built it for free. Whatever the case, one thing has become abundantly clear, especially in this COVID-19 pandemic when the majority of all business is digital. Your website is more important now than ever before. But how should you view your site? What is it for? Is it just there to give information? Is it there to connect your potential customers? Can they get the answers they need from your site? On this episode of the B2B Revenue Executive Experience, we sit down with Ray van Hilst, Director of Client Results at Yoko Consulting to talk all about: - Lead generation and how to do it right. - Branding, and how to set your company apart digitally. - Expanded web presence in a world that is more digital than ever before. - Designing your site to meet the buyer on their journey This blog post includes highlights of our podcast interview with Steve Gordon, the Founder at The Unstoppable CEO. For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.
Released:
Jun 16, 2020
Format:
Podcast episode
Titles in the series (100)
Mark Shank on What “Digital Transformation” Really Means Today: Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new system—and teaches people to work outward from that understanding to identify how everyone involved in transformation is affected. Listen in to hear Mark share tips for staying ahead of the curve in transformation based on his work with KPMG. Find a breakdown of this episode here. by The B2B Revenue Executive Experience