Every year Q4 tends to be one of the busiest times of the year. As businesses prepare for the next year, the true to-dos originate from the holiday season. Thanksgiving kicks everything off with a giving mindset. From here, consumers move towards Black Friday shopping and Cyber Monday sales, to eventually be rounded out with Giving Tuesday. 
The end-of-the-year season is exceptionally time-consuming, but Thanksgiving Thursday through Giving Tuesday is even busier. 
This is especially true for Michelle Boggs, the Executive Nonprofit Industry Advisor at Classy. 
Tosha and Michelle’s conversation will certainly provide some keen insights into strategies and tactics businesses can use around the giving season.