15 min listen
Daniel Fayle: from commercial banker to making millions in software
FromIndie Bites
ratings:
Length:
16 minutes
Released:
Mar 3, 2023
Format:
Podcast episode
Description
Today I’m joined by Dan Fayle, who is the co-founder of Checkkit, a company that’s he bootstrapped to almost $2.5m ARR and 20 employees. There’s a few interesting things about Dan’s story I know you’re going to like. This is his first company and he quit his job to go all-in with 3 co-founders, he got his early customers through, and I’m not kidding, door to door sales and finally he’s not changed the price of the product since it’s launch 6 years ago.What we covered in this episode:
Dan’s background
Why he went all-in on Chekkit from the beginning
How he got his early customers from door to door sales
How to make cold email work at scale
Biggest growth channels
How an early pivot lead to more growth
Why they stuck to their $99 p/m price for years
What’s next for the business
Recommendations
Book: Shoe Dog
Podcast: The Move
Indie Hacker: Nathan Barry
Follow DanTwitterFollow Me
Twitter
Indie Bites Twitter
Indie Bites YouTube
Join the membership
Personal Website
Buy A Wallet
2 Hour Podcast Course
PodPanda (hire me to edit your podcast)
This Indie Life Podcast
Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools
Dan’s background
Why he went all-in on Chekkit from the beginning
How he got his early customers from door to door sales
How to make cold email work at scale
Biggest growth channels
How an early pivot lead to more growth
Why they stuck to their $99 p/m price for years
What’s next for the business
Recommendations
Book: Shoe Dog
Podcast: The Move
Indie Hacker: Nathan Barry
Follow DanTwitterFollow Me
Indie Bites Twitter
Indie Bites YouTube
Join the membership
Personal Website
Buy A Wallet
2 Hour Podcast Course
PodPanda (hire me to edit your podcast)
This Indie Life Podcast
Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools
Released:
Mar 3, 2023
Format:
Podcast episode
Titles in the series (100)
Why indie hackers should be podcasting - Mark Asquith, Rebel Base Media: I’ve got a slightly different format today as I’m speaking with podcast expert, Mark Asquith, about the benefits of podcasting for Indie Hackers. Mark is no stranger to building businesses, running a portfolio of podcast-focused businesses here in the UK. by Indie Bites