15 min listen
Building a $15k MRR side project while working at Stripe - Justin Duke, Buttondown
FromIndie Bites
ratings:
Length:
15 minutes
Released:
Apr 1, 2023
Format:
Podcast episode
Description
Justin Duke is the founder of Buttondown, a simple email newsletter tool without all the bloat. In December 2022 Buttondown was around $15k MRR. He also runs Spoonbill, which is a way to stay updated on what people change on their social profiles. At the time of recording this Justin was an engineering manager at Stripe so you’ll hear references to that, but he’s since left to go all in on being a founder.? Join the Indie Bites membership here.Timestamps
00:00 Intro
01:57 Origins of Buttondown
03:25 Buttondown launch
05:37 Keeping Buttondown as a side project
07:47 A pricing conundrum
09:26 Having a free plan
10:20 Finding balance
12:31 Are Stripe side-project friendly
13:56 Recommendations
Recommendations
Book - The Great Beanie Baby Bubble
Podcast - Metamuse
Indie Hacker - Amy Hoy
Newsletter - Matt Levine Money Stuff
Follow Justin
Twitter
Personal site
My links
Twitter
Indie Bites Twitter
Indie Bites YouTube
Join the membership
Personal Website
2 Hour Podcast Course
PodPanda (hire me to edit your podcast)
This Indie Life Podcast
Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools
00:00 Intro
01:57 Origins of Buttondown
03:25 Buttondown launch
05:37 Keeping Buttondown as a side project
07:47 A pricing conundrum
09:26 Having a free plan
10:20 Finding balance
12:31 Are Stripe side-project friendly
13:56 Recommendations
Recommendations
Book - The Great Beanie Baby Bubble
Podcast - Metamuse
Indie Hacker - Amy Hoy
Newsletter - Matt Levine Money Stuff
Follow Justin
Personal site
My links
Indie Bites Twitter
Indie Bites YouTube
Join the membership
Personal Website
2 Hour Podcast Course
PodPanda (hire me to edit your podcast)
This Indie Life Podcast
Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools
Released:
Apr 1, 2023
Format:
Podcast episode
Titles in the series (100)
Building a mid 6-figure Notion course in under a year, solo - Marie Poulin, Notion Mastery: Marie started the Notion Mastery course back in Nov 2019, growing that to a mid 6-figure business in under a year. Her whole business has been built on taking a leap of faith an niching down and putting her sole focus on this notion course. In this episod by Indie Bites