Louis Nicholls is the co-founder of SparkLoop, a product that helps newsletter operators grow through referral partnerships. Indie hackers might know Louis from his Sales for Founders course which he ran a few years ago, as well as his many other projects.What we covered in this episode:
How Sparkloop Started
How Louis met his cofounder Manuel
Going Niche vs Broad
Pursuing a growing market
What is your unique competitive advantage?
Avoiding shiny object syndrome
Speaking to your customers
How does a newsletter referral program work?
Can you start a referral program from the beginning?
What’s the value of a newsletter subscriber?Sparkloop calculator

Sparkloop growth from day 1
How big is Sparkloop?
How to start and grow a newsletter
Louis’ favourite newsletters
Lenny’s Newsletter
Morning Brew
Why We Buy


Recommendations
Book: Wuthering Heights

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Indie Hacker: Josh Ho

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