15 min listen
Stair stepping to millions in SaaS revenue - Craig Hewitt, Castos
FromIndie Bites
ratings:
Length:
17 minutes
Released:
Mar 8, 2023
Format:
Podcast episode
Description
Craig Hewitt is the Founder and CEO of Castos, a bootstrapped podcast hosting and analytics platform with a services arm for podcast production. He’s been in podcasting almost a decade, having started his own show, Rogue Startups and his production service Podcast Motor (which he folded into Castos). Craig not only shares his ponderings on his show, but he also writes a weekly newsletter called Founder Insights.What we covered in this episode:
Craig's background in sales
Launching a podcasting productized service in 2014
Stair stepping to SaaS
What is Stair Stepping?
Acquiring Seriously Simple Podcasting
Product positioning
Growth and marketing for Castos
His approach to podcastingCastos Originals
Bootstrapping vs raising
Founder Insights newsletter
Recommendations
Book: Who Not How by Dan Sullivan
Podcast: Startups for the Rest of Us
Indie Hacker: Moritz Dausinger
Follow Craig
Twitter
Personal website
My links
Twitter
Indie Bites Twitter
Indie Bites YouTube
Join the membership
Personal Website
Buy A Wallet
2 Hour Podcast Course
PodPanda (hire me to edit your podcast)
This Indie Life Podcast
Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools
Craig's background in sales
Launching a podcasting productized service in 2014
Stair stepping to SaaS
What is Stair Stepping?
Acquiring Seriously Simple Podcasting
Product positioning
Growth and marketing for Castos
His approach to podcastingCastos Originals
Bootstrapping vs raising
Founder Insights newsletter
Recommendations
Book: Who Not How by Dan Sullivan
Podcast: Startups for the Rest of Us
Indie Hacker: Moritz Dausinger
Follow Craig
Personal website
My links
Indie Bites Twitter
Indie Bites YouTube
Join the membership
Personal Website
Buy A Wallet
2 Hour Podcast Course
PodPanda (hire me to edit your podcast)
This Indie Life Podcast
Sponsor - AhrefsThank you to Ahrefs for sponsoring Indie Bites. Ahrefs is the most complete and valuable SEO tool on the market. Bootstrapped companies such as VEED and Transistor have used Ahrefs extensively to understand how to craft their SEO strategies, which have been such a pivotal part of their growth.If you want to get more traffic from Google on your side-project, I’d recommend first trying out Ahrefs Webmaster Tools for free. You’ll see what keywords your pages are ranking for, understand how Google sees your content and discover what changes you need to improve your search ranking. You should also check out their YouTube channel to understand both the basics of SEO and some more advanced techniques.To try out Ahrefs Webmaster Tools, head to ahrefs.com/webmaster-tools
Released:
Mar 8, 2023
Format:
Podcast episode
Titles in the series (100)
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