In this episode I speak with Arvid Kahl, who sold his SaaS, FeedbackPanda, for a life-changing amount of money in 2019, two years after founding the business and growing it to $55k a month. Arvid writes on TheBootstrappedFounder.com because bootstrapping is a desirable, value- and wealth-generating way of running a company. He's written the book Zero to Sold and more recently, The Embedded Entrepreneur which at the time of recording was called Audience First, which you'll hear us reference in the episode.