Jack Ellis is the co-founder of Fathom Analytics, started with Paul Jarvis in 2019. Jack handles the technical side of the business, but isn't afraid to get on the mic on their podcast, Above Board, or send out some spicy tweets. Jack also runs the Serverless Laravel course, which he launched back in 2020. After this conversation Jack has turned into a true friend, speaking with me for several hours after, a genuinely nice chap. You’re going to want the same thing after listening to this pod. Jack talks with great wisdom on how to approach bootstrapping a SaaS company and taking on a huge incumbent.➡️ Here's my course on starting a podcast in 2 hours or less (use "bites" for $10 off)What we covered in this episode:
What is Fathom Analytics
Joining as a co-founder after the company was founded
How Fathom started
How did they know Fathom was going to work
What growth tactics did Fathom use to grow?
How did they convince people to pay for analytics?
The trade-off of free software
How do you compete in a market with a huge incumbent
Starting a medium competitor, Pico
Benefits of having a co-founder
Quitting a job for Jack's first side-project
Starting a course (Serverless Laravel) that made $150,000
Recommendations
Book: 7 Habits of Highly Effective People

Podcast: Huberman Lab

Indie Hacker: N/A

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