JR Farr is the co-founder of Make Lemonade, a product studio behind Lemon Squeezy (a platform to sell digital products), Dunked (to showcase your portfolio) and Iconic (a set of cracking looking apps). But this isn’t JR’s first foray into entrepreneurship. Back in 2008 he sold his first startup, College Connecting, before starting and selling another, MOJO marketplace back in 2012. From here he worked at the acquiring company for 5 years, before starting ANOTHER startup, called Weav, a product to help with customer retention. I could list out JR’s CV in more detail, but you can tell that this chap a seasoned entrepreneur.What we covered in this episode:
JR's entrepreneurship background
Building Mojo (Wordpress marketplace)
Mojo getting acquired in 2012
Why JR stayed for 5 years in a big company
Getting a mini MBA
Spending $75k on a domain for a failed company
Meeting the Make Lemonade folks
Orman Clark
Gilbert Pellegrom
Jason Schuller


Should more founders band together?
Building Lemon Squeezy
Taking on the digital products space
Going into a crowded market
Advice for entreprenuers
Recommendations
Book: The Hard Thing About Hard Things

Podcast: My First Million

Indie Hacker: Jon Yonfook

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