Want to stay alive in the hyper competitive auto industry? Steve Apicella, CEO of Strategic DX, shares his best tips for standing out in this industry in flux.
Steve brings decades of experience and multiple awards, including 2022 AWA, 2021 Platinum Dealers’ Choice, 2018 Industry Summit Tech Challenge… Let’s just say, Steve knows the business.
Steve shares a glimpse of his story from starting his career as a vendor, to being dedicated in sales and service for consumers. We discuss team collaboration strategies and how that impacts the customer experience. Let’s face it, if you’re going to compete with Amazon, you MUST give an unforgettable experience, but what does that look like in the social media, post-lockdown world? Steve is about to break it down!
In this episode:
03:57 — Knowing your consumer
06:27 — Dealer-Customer ownership journey
07:21 — Business built on relationships
14:35 — Modern way of engagement
16:59 — Acknowledging awareness as a challenge
31:29 — Inclusivity in the Auto Industry
44:32 — What would you say your biggest failure is?
Connect with Kaylee
LinkedIn: Kaylee Felio
Website: https://www.partsedge.com/
Connect with Steven
LinkedIn: Steven Apicella
Website: https://strategic-dx.com/

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