Shawn Butler knows how to turn obstacles into milestones for success. As the Fixed Ops Director for Bristol Honda in Johnson City, Tennessee, Shawn’s expertise in the automotive industry spans for thirty years. When challenges come in the way, he believes the best strategy to overcome them is to focus on the company’s vision, value their people, and provide the right needs for their customers.
Despite the damages brought by the COVID-19 pandemic in the automotive industry, their business continues to thrive today. Assessing the needs of the area where their company operates and serves have contributed to their ongoing success. How else can a business grow if not for providing what their customers ask for? Getting to know them and giving them what they need will keep the business going.
For Shawn, a business’ best marketing strategy is quality customer service. When people in your community have the assurance that your business is readily available to cater them, their loyalty stays even through tough times.

In this Episode
0:00 Introduction
0:53 Early Beginnings
1:55 Dealerships
3:09 Issues
5:30 Loyalty of the Team
7:30 Impact of Marketing
8:30 Parts Department
10:39 Biggest Failures
13:51 Favorite Cook-Outs
14:50 Hobbies

Connect with Kaylee
LinkedIn: Kaylee Felio
Website: https://www.partsedge.com/

Connect with Shawn Butler
LinkedIn: Shawn Butler
Website: https://www.bristolhonda.com/

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