Maureen Martin attributes her ongoing success in the automotive industry to her personal mantra: be flexible and stay focused. As the current vice president of client retention and strategy for Dynatron Software, Inc., she applied some of the best business practices in dealerships based on her extensive career in the industry.
She found her passion for automotives and dealerships at the Ford Motor Company in 1985 where she first started working even before she graduated from college at Western Michigan University. She got involved with strategy, consulting, and marketing, and even went as far as relocating an entire customer service division from a “hacienda”  to a stadium, before coming up with her own consultation agency a decade after.
She believes that data-processing is crucial when it comes to dealerships, especially when information helps businesses grow. As change is constant, companies need to find ways to adapt or to set the trends themselves. With Maureen’s dedication to the automotive industry comes her personal belief that learning never stops.

In this Episode
0:00 Introduction
1:21 How Maureen started in the industry
16:46 What it means to come in to the industry
20:30 Lessons learned in the industry
26:17 What does Maureen love most about her job?
29:40 The importance of embracing cultures
31:20 Maureen’s personal mantra
35:13 Reach out to Maureen

Connect with Kaylee
LinkedIn: Kaylee Felio
Website: https://www.partsedge.com/

Connect with Maureen Martin
LinkedIn: Maureen Martin
Reach out via email: mmartin@dynatronsoftware.com

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