AJ Holst is the President of AJ Holst Consulting and an independent Fixed Operations Coach, Consultant, and Facilitator. He has 37 years of automotive experience and is a highly skilled, passionate automotive professional. Today, AJ shares his 37-year career in the automotive industry with him, initially as a salesperson but later switching to service work to spend more time with his daughter while she pursued her daughter’s softball career.
In the automotive industry, AJ believes that advisors are on the front lines of customer service. They communicate with customers, process transactions, and offer repair and service advice and recommendations. Unfortunately, many advisors are not adequately trained to perform their duties.
According to one advisor, they were simply thrown into the service drive with no formal training. They were expected to figure things out on their own and were blamed when they didn't. This lack of training can lead to costly mistakes and misunderstandings for the dealership and its customers.
By providing advisors with the proper training, dealerships can ensure that their advisors are knowledgeable, capable, and confident in their job.

Connect
AJ Holst
LinkedIn: https://www.linkedin.com/in/ajholst
Website: www.ajholstconsulting.com
Kaylee Felio
LinkedIn: https://www.linkedin.com/in/gotopartsgirl
Website: https://www.partsedge.com/

Takeaways

Train service advisors properly.
Everything happens for a reason.
Trust is essential for success.


Quote
“Having a mentor can make all the difference in your career."

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