In today's episode, we're joined by Lilach Bullock, blogger, content marketing expert and speaker. Lilach has extensive experience in all aspects of content production and copywriting and probably cast her eyes over hundreds or thousands of content briefs during her career. This makes her the perfect person to join us in discussing the topic of 'How To Create a Killer Content Brief'.In today's episode we discuss:Practical tips for creating robust content briefsThe importance of having a defined goal for everything you produceHow vagueness or vanity can impact content briefingThe differences in content production and copywritingThe role copywriters play in turning ideas and visions into defined briefsCONNECT WITH LILACH:https://www.lilachbullock.com/https://twitter.com/lilachbullockhttps://www.facebook.com/lilachbullockbiz/lilachbullock@gmail.com CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.