This episode is brought to you by Sendlane.   Jaqueline and Narae say, “Cardon is a men's personal care brand that focuses on men's specific concerns, such as shaving irritation. And our products and formulas are all backed by Korean innovation and research and development. That's our secret sauce. Korean skincare is about a decade ahead of the rest of the world, so they have already developed some really amazing formulas that are clean, non-toxic, and very affordable. And so we’re able to leverage all of that technology and bring it to the U.S. and develop our products really focused around meeting where guys are.”   Today, we interview Jacqueline Oak and Narae Chung, Co-founders of Cardon. Cardon is your one-stop-shop for men’s personal care routine, from showering to shaving and beyond. Their cactus-based products soothe irritated skin and gently moisturize and give it the boost it needs.   We discuss:   * How they kept each other accountable when launching the brand * Why they lean on South Korean innovation and R&D * What they see as the opportunity in men’s skincare and why * How they help their customers develop new habits * Why it took the 18 months to develop their innovative 2 in 1 sunscreen and moisturizer * Why providing quality and an affordable price point is critical for them * What Skin concerns do they address: acne, hair loss, skin, dark circles, and more… * How they’ve created a line of products that grow with you * Why they conducted their own clinical research study with their own products * Their commitment to quality   Join Ramon Vela, Jacqueline Oak and Narae Chung as we break down the inside story of Cardon on The Story of a Brand.   For more on Cardon, visit: https://cardonskin.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!