This episode is brought to you by Sendlane.   Nate says, "that's where the Scandinavian companies just shine. They are so focused on the utility of the garment. There is a saying, there is no such thing as bad weather, just bad clothing. And that is as close to a motto for Norway, Sweden, and Denmark as you can get."   Today we interview Nate Axvig, Co-founder of Aktiv. Aktiv represents clothing that is built to endure and last. It is your view of the durable, functional designs of Scandinavia. Timeless Classics.   We discuss:   * His gratefulness for starting the business with his wife and the support his friends and family gave him * Overview of the brand * Origin of the brand: what led up to starting the brand * Starting the brand and testing the concept over the web * Focusing on well made, classic clothing * Why there’s no such thing as bad weather, just bad clothing * How they fared during the pandemic * Why they opened a physical store * Their primary material: Wool * Plans for Aktiv   Join Ramon Vela and Nate Axvig as we break down the inside story of StoryFile on The Story of a Brand.   For more on Aktiv, visit: https://aktivstyle.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!