This episode is brought to you by Sendlane.   Khalil says, "we're looking for people to be engaged and excited about their fitness lifestyle & wellness. If people can make it into a lifestyle where it transcends what happens within that hour that they work out and becomes part of their identity, this is where we see people stick with our fitness routine for a very long time."   Today we interview Khalil Zahar, Co-Founder & CEO of FightCamp. FightCamp delivers the most exhilarating and effective form of home fitness through interactive boxing workouts, streamed to your device on demand.   We discuss:   * His gratefulness for his parents for how they raised him * Overview of the brand & mission * The first iteration of their company, including how they originally worked with professional and Olympic athletes and their pivot to the consumer market * Challenges in moving to a consumer model * Providing a path for people to get better fitness instructions and results * Why they want to introduce people to boxing culture * Misconceptions with boxing workouts and why it works your full body * The future of FightCamp, including a system that tracks other exercises * Their community on Facebook   Join Ramon Vela and Khalil Zahar, as we break down the inside story of FightCamp on The Story of a Brand.   For more on FightCamp, visit: https://joinfightcamp.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!