This episode is brought to you by Sendlane.   Kit says, “the core demographic for us are people in their 30s who understand that in order to keep moving as they want to move and feel as great as they can, they have to do the right things. They have got to train in a way which is going to keep them safe, improve every aspect of their performance and obviously have a bit of fun along the way.”   Today, we interview Kit Hawkins, CEO and Founder of BLOCK Training. BLOCK Training is an athletic training system that helps you perform at your best while reducing the risk of injury. Created by NBA legend Steve Nash and his team of world-class sport performance coaches. It’s now available for athletes of any age and ability.   We discuss:   * Why he’s grateful for his wife and the mindfulness knowledge she shared with him * Advice for other founders on using mindfulness * How mindfulness helped his business * An overview of BLOCK Training and its origins with Steve Nash * His background in the music industry and entertainment * How he met Steve Nash and how the training developed * The BLOCK Training customer - who are they * A review and breakdown of the BLOCK method and philosophy * How the program works and is there equipment needed * Why it’s science and evidence based * How they will help you make working out and health a habit * And more…   Join Ramon Vela and kit Hawkins as we break down the inside story of BLOCK Training on The Story of a Brand.   For more on BLOCK Training, visit: https://blocktraining.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!