Tate Huffard launched Best Day Brewing last year, an alcohol-free range of craft beers for the fun-loving, hard-charging, adventure-seeking thirsty souls for whom good is just not good enough. Packed with relentless optimism, a distinctive brand design, and a powerful ethos, Best Day sees its beer as a comma and not a period in your journey through the day. Tate and I talk about the significance of the 'best day yet' philosophy turned tagline, the process of making great alcohol-free beer, the power of simplicity in design, and how coming from the outside into an industry poses a huge opportunity to do things differently from the get-go.