Matteo Grassi went from breakdancing in Italy to traveling with a circus across Australia, then overseeing 7 e-commerce brands and lately launching Popup, a no-code online store-building platform that provides flexibility in customers' journeys. All of this said, Matteo also holds a Masters in Psychology and worked as a brand strategist. What you get when you combine these life experiences and education is someone who has a no-bs approach to brand thinking and community building and on today’s episode, this is exactly what we dive into head-first, while also learning about the strategy in which IKEA places mirrors in their stores and how cross-border online sales should really look like. And, skip the first 10 minutes if you are not interested in us talking about the future of music since Matteo, amongst all these other things, is also a producer.