**This episode is brought to you by MuteSix and Rockerbox**   “You need to understand the business before the beautiful fabrics,” says Fotini Copeland, author, fashion designer, style strategies, personal brand enhancement consultant. In childhood, she used to like making clothes for her dolls. Later, Fotini started with a fashion house in New York City, which later developed into her current business of personal brand enhancement and style strategy. But before that, she worked in the corporate world, which helped her understand and build her business. Fotini is also an author who has published her journey...so far. In addition, she is a wife, mother, grandmother, and entrepreneur at the same time. In the first half, she talked about: * Overview of Fotini * Her early career * How Business and fashion go hand in hand * How she jumped into fashion * How she went to Italy to master corsetry * What led her to start her business * Her focus on a strategic curated collection Join Ramon Vela and Fotini Copeland as they break down the inside story on The Story of a Brand. For more on The Fotini Factor, visit: https://thefotinifactor.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand