**This episode is brought to you by MuteSix and Rockerbox** “We've got a can with the plan.” In part 1 of this Feature, we have Wes Hurt, Founder of Clean Cause, a beverage company based in Austin, Texas. Wes started drinking and drugging 20 years ago and has been to 6 rehabs, psych wards and has nearly died. From being homeless to starting a cupcake business and recovering from his addiction, he shares his road of recovery in this episode. He also shares how his life experience was the catalyst for starting his brand Clean Cause, which gives 50% of profits to support individuals recovering from alcohol and drug addiction. Wes talks about: * The support he received in the early days of the brand * Overview of the brand * What led him to start the brand * His road to recovery * The story of the brand's name * Launching the brand * Struggle with authenticity * The ability to stay calm Join Ramon Vela and Wes Hurt as they break down the inside story on The Story of a Brand. For more on Clean Cause, visit: https://cleancause.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand