**This episode is brought to you by MuteSix and Rockerbox**   “Tequila is part of the social fabric of Mexico,” says Bertha Gonzalez Nieves, Co-Founder, and CEO of Tequila Casa Dragones, a small batch producer with a passion for crafting exceptional tequila. Bertha grew up in a family of entrepreneurs in Mexico City. She started venturing at the young age of 13 years. At 20, she was chosen to participate in an ambassador program in Japan representing Mexico. Later, after some initial beverage industry experience, she decided that she wanted to focus on Tequila. Her motivation to innovate and instill craftsmanship in Casa Dragones is rooted in her love for Mexico and her strong desire to expose the world to Mexican culture. In part 1, she talks about: * Gratefulness * Overview of the brand * How they started with a blend of white tequila * Misconceptions around tequila * Her journey before Casa Dragones * Why Casa Dragones is different * Women in the tequila industry Join Ramon Vela and Bertha Gonzalez Nieves as they break down the inside story on The Story of a Brand. For more on Tequila Casa Dragones, visit: https://casadragones.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit https://www.rockerbox.com/storyofabrand