**This episode is brought to you by MuteSix and Rockerbox.**   In the second half of this Feature, we sit back down with author, designer, and entrepreneur Rachel Ashwell. Originally from England, Rachel Ashwell always had a “shoot at the hip” type of personality. Starting from a small store in Santa Monica, Rachel Ashwell built Shabby Chic into an iconic brand. As discussed in her books, such as “Rachel Ashwell's Painted Stories: Vintage, Decorating, Thoughts, and Whimsy,” Rachel lives and breathes creative design. Although not only creative, she also pushes boundaries within the business world. Such as her collaboration with Walmart, where Rachel creates designs that are accessible to everyone. In part 2, we discuss: Being awestruck with other entrepreneurs; Continuously diffusing your brand through design standpoint; Design collaborations; The importance of being transparent with others; Shabby’s Chics newest clothing lines; The future of Shabby Chic; and so much more. Join Ramon Vela and Rachel as they break down the inside story on Rachel, the person, and Shabby Chic, the brand. For more on Shabby Chic, visit: https://www.shabbychic.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Rockerbox. We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you. As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth. Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS. Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value). Visit  https://www.rockerbox.com/storyofabrand