When you think of TikTok, what comes to mind? Dancing. Lip Singing. Viral content. Ray Cao is the Managing Director and Global Head of Product Strategy and Operations at Tik Tok. He spent six and a half years helping to build Google Shopping before helping TikTok break out in Southeast Asia. With his robust background in advertising, Ray’s a perfect fit to help the short-form video platform take on its next bet “providing the cutting edge product to business partners” through advertisement opportunities.  “So even though it's an advertising business model, we're still serving the purpose of generating interesting content for the user so that they don't feel that it's intrusive.” - Ray CaoIn the conversation with Christian, Ray challenges the way advertising is thought about and it may change your viewpoint too.