Often we approach ideas and products without a full understanding of the users. How do we focus on the users first instead of the product?  “You can validate bad ideas done well, but you can't really tell whether the idea itself was good without research.” Christain Beck In the conversation with Marieke McCloskey, Lead UX Researcher at Humu, we break down the misconceptions many founders have about research while sharing ways to maximize its impact earlier in the process.