Insight: The power of constraints and limitationsInspiration: Dr. Seuss’ Green Eggs and HamModern Day Execution: Stephen Kieran, Partner at KieranTimberlake. Three TakeawaysThe best creatives have a dialogue with both their audience/users and the materials they use to create. Instead of sprinting towards the finish line, they’re keyed into their work and constantly assessing its progress at every step.Whether you’re building a business or a building, keep context in mind. What you build doesn’t exist in a vacuum, it’s in constant conversations with customers and other stakeholders.Doing the prep work makes it easier to produce creative work. When you come into a project with a deep understanding of the challenge, and its context, you can get more creative and operate on instinct.Key Quotes“We wanted to ask elemental questions, assume nothing, and build a practice of a culture of inquiry that was with us on our first day.”“The design process becomes really simple when complexity fades and what you’re making talks back to you and tells you what to do and what not to do.”“It’s easy to make something that’s beautiful by eliminating constraints. What we’re after something that’s deeper than beauty.  We’re after something that transcends. ”LinksStephen’s LinkedInKieran TimberlakeCellophane HouseThanks to our friendsThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives