What does peanut brittle and freight travel have in common? They’re both a little bit more complicated than you’d think. And they already sound pretty complicated. So let’s figure out how to simplify the complex, and thrive with our cx.In this episode of Often Imitated, we hear from Susy Schöneberg about how CX during a crisis is more important than ever.Experience: Handling CX in a crisis.Inspiration: Charles See and See’s CandiesModern Day Execution: Susy Schöneberg, Founder and Head of Flexport.orgThree TakeawaysDon’t compromise your product during a crisis. Find other ways to cut back costs.A crisis is a time to elevate your CX.Focusing on partnerships with your customers allows you both to grow.Key Quotes“Create situations where everyone is winning by working together.”“Every crisis is also a logistics crisis.”“What we're building for is not only the direct product that we are offering to our customer, but that our product actually enabled them to fulfill their missions and that our reach goes far beyond what we offer immediately to them.”LinksSusy Schöneberg LinkedInFlexport__Thanks to our friends This podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives