His Airness. Mike. MJ. All names that represent the GOAT himself: Michael Jordan. When he rocked the now infamous Air Jordans in the 1985 Slam Dunk Contest, he changed the shoe game forever. His sneakers had been banned from the NBA, and subsequently became the world’s next obsession. How he turned wearing shoes into an entire empire and one of the best customer experiences of all time, is something else all together. Someone else who’s turned the mundane into a one-of-a-kind experience is today’s guest, Andy Pearson. He’s the Vice President of Creative at Liquid Death, and he and his team have changed how the world drinks water. From selling your soul to tattooing your face…their CX might make a customer say, in the words made famous from Micheal Jordan’s hit film Space Jam…”I believe I can fly.” Today, we’ll find out how.--------“Our customer experience is the brand. From the moment you interact with us, you’re in the ecosystem.” - Andy Pearson--------Time Stamps* (0:00) Michael Jordan: the king of CX* (7:00) Liquid Death explained to those who haven’t sold their souls* (10:13) How hating marketing builds exceptional CX* (12:37) Making CX your brand--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Andy on LinkedInCheck out Liquid Death This podcast was produced by the team at Caspian Studios. Learn more at Caspianstudios.com