Fantasy Football has changed the way football fans engage with what used to be a casual weekly event. It turned an entire industry on its head, and has driven engagement with its parent product, the NFL, to new heights. But how did it become such an integral part of sports culture? And how can others create content that will be similarly engaging? Let’s find out.In this episode of Often Imitated, we talk to JJ Zachariason about how he’s making the best content for his customers at FanDuel. Experience: Use unique data to create incredible contentInspiration: The origins of Fantasy FootballModern Day Execution: JJ Zachariason, Editor-In-Chief at FanDuel and numberFire Three TakeawaysQuality over quantity is essential to sharing great content with your customers.When your content is backed by data, customers will keep coming back for more.The more specialized and substantial your content is the more your customers will trust you. Key Quotes"If you instill a process in a customer and they see that it works, then they're going to continue to come back to you."“When you go into producing content it's really important to not go in with a narrative. You need to go in and let the data speak for itself.”“Find one or two things that you can do really well. Because once you're able to hit on those things, then more people notice.” LinksJJ Zachariason LinkedInFanDuelnumberFire__Thanks to our friends This podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives