From Shakespeare to Edison, the Golden Age of Hollywood to the streaming wars, the world of entertainment has been closely linked to vertical integration. What can cx leaders do to emulate Shakespeare’s success? Let’s find out.In this episode of Often Imitated, we hear from Eren Bali about how vertical integration is helping him and his team at Carbon Health disrupt the healthcare industry.Experience: Apply vertical integration for end-to-end control of a great customer experienceInspiration: The entertainment IndustryModern Day Execution: Eren Bali, Co-founder, and CEO of Carbon HealthThree TakeawaysIf you are in a position where you can apply vertical integration, a great customer experience is likely to follow.Tightly integrated strategies will increase accessibility to your product.Vertical integration can help you disrupt industries.Key Quotes“When you do the right thing for a customer consistently, then you get rewarded financially.”“You don't have to always have a commercial explanation for doing the right thing. If it's the right thing for the customers, just do it.”LinksEren Bali LinkedInCarbon Health__Thanks to our friends This podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives