Before 1959, little girls played with baby dolls to prepare them for motherhood and caregiving. But Ruth Handler knew girls needed a doll that could challenge their imaginations to dream bigger. And so Barbie was born. Whether she’s rocking an astronaut’s suit or a business power suit, the infamous Barbie is always confident and poised to take on the world. With over a billion Barbies sold, her confidence has empowered millions of children over the past 60 years to go after their dreams.Giving our customers confidence is one of our most important charges as CX leaders. Barbie’s makers at Mattel knew this, and so does Ron Schneidermann, CEO of AllTrails. He and his team work to empower everyone, from “indoor people” to outdoor enthusiasts, to take on the outdoors. What can we do to harness that empowering energy for our own customer experience? Let’s find out.--------"The key is using technology to find the right trail for you, then to go out and explore with confidence." - Ron Schneidermann--------Time Stamps* (0:00) The unmatched impact of Barbie* (8:13) The beauty of AllTrails* (12:06) Handling virtual trail upkeep* (14:59) A terrifying board meeting* (19:09) How to best connect with your users--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Ron on LinkedInCheck out AllTrails