22 min listen
Putting Your Customer in the Driver’s Seat with Nathan Hecht, Founder and CEO, Rodo
Putting Your Customer in the Driver’s Seat with Nathan Hecht, Founder and CEO, Rodo
ratings:
Length:
23 minutes
Released:
Oct 23, 2021
Format:
Podcast episode
Description
Returning a purchase can be incredibly frustrating. Whether it’s printing off a return slip or driving back to the store—it’s just annoying. But in a remote locale like Fairbanks, Alaska, returns are even more of a pain. So, in 1975, when the not-so-local Nordstrom was faced with a bizarre return, they had to decide what to do: refuse the absurd request, or go above and beyond for the customer?Today we’re learning about what makes a great return policy, and the impact it has on CX. We’ll hear from Nathan Hecht, Founder and CEO of Rodo, who shares his philosophy on refunds and why your return policy can make or break the sale. --------"The vocal customers are the customers that you're going to learn the most from. Whether they're telling you good or bad news—listen to them." - Nathan Hecht--------Time Stamps* (0:00) Nordstrom: the ultimate Arctic Circle fashion retailer* (4:55) The Rodo experience* (14:32) Creating stress-free CX* (16:45) The value of a robust return policy--------SponsorThis podcast is presented by Oracle CX. Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives--------LinksConnect with Nathan on LinkedInCheck out Rodo
Released:
Oct 23, 2021
Format:
Podcast episode
Titles in the series (66)
The Power of the Outsiders with Dustin Cohn, Head of Marketing at Marcus by Goldman Sachs: How did eight roughneck, novice rowers defy the odds to make the 1936 Olympics? What does that say about an outsider's perspective? And what does it tell us about building CX? by Often Imitated: CX Stories from History